1. The
“I’m Feeling Lucky” Button Costs Google $110 Million a Year!
Ever notice that ubiquitous
“I’m feeling lucky” button on the Google homepage that you’ve probably never
used. What if I told you that this small little piece of grey rectangle, costs
Google over 110 million dollars a year!
That’s
right! What this button effectively does, is that it takes the user directly to
the top search result for that query thereby bypassing all the other top 9
results and also the ads that get displayed
alongside them. Brin was recently quoted as saying that almost 1% of all Google
searches go through the “I’m feeling lucky” button and that costs the company
around $110 million in annual revenue.
08:18
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